Sign up to schedule a GA4 training session
With the discontinuation of Universal Analytics since July 1, 2024, adviso offers training sessions designed for all marketing professionals who wish to master the GA4 tool.
Why is it important for marketing teams to master GA4?
✅ Fully leverage collected data for strategic and informed business decision-making.
✅ Optimize marketing campaigns and user experiences for a better return on investment from your marketing efforts.
✅ Create reports and analyses more quickly and efficiently.
✅ Reduce data interpretation errors and improve the accuracy of analyses.
✅ Facilitate communication and collaboration between marketing, business intelligence, IT, and executive teams through a common understanding of data.
Adviso is a highly certified partner for Google technologies
Our training sessions are here to support you
Adviso has developed two training sessions that will help you better master the platform and generate insights that make a difference.
Each training session lasts 3 hours, and you can choose to attend one or both, depending on your needs and level of comfort with GA4.
Training 1: Better Understand GA4
- Understand the terminology, basic concepts of Google Analytics 4, and the main differences with UA (the previous version of the platform)
- Learn to navigate and interpret GA4's preconfigured reports
- Create audiences, segments, and perform user-based comparisons
- Customize preconfigured reports, create templates, and libraries
- Exercises from Google's demo property
- Bonus: What's new at Google!
Training 2: Fully Leverage GA4
- Create custom reports/dashboards (Explore module: funnels, paths, segment overviews, cohorts, etc.)
- Get hands-on with the Advertising module
- Understand advanced GA4 concepts (Machine Learning Insights, Predictive Metrics/Audiences, User-ID Tracking, etc.)
- Best practices (goal setting, UTM strategy implementation, Omnibug usage, etc.)
- Exercises from Google's demo property
- Bonus: What's new at Google!
Starting from $2,500* per session for up to 10 people.
*The training price may vary based on the client's specific needs.