Whitepaper

Preparatory guide to the

cookie apocalypse

WHAT YOU WILL LEARN

This whitepaper offers four avenues for consideration in your 2021 analytic road map in order to be better prepared for this major technological change. See how to:

• Transfer the collection of data from web browsers to your own servers to reduce your
  dependence on third-part cookies;
• Prioritize data platforms that are the best adapted to a cookie-less world;
• Plan the creation of your own first-party marketing data warehouse;
• Redirect your performance measurement to statistical inference models instead
  of depending solely on last click.